APG has launched its promotion that pistachios are a complete protein, with television commercials in 11 markets in the Western U.S. and 12 markets in the Eastern and Southern United States during the morning news hours from 6 to 9 a.m. Check the schedule below for when and where those commercials will air.
Public service announcements (PSAs) from APG are also being aired, thanking the many essential workers from farm-to-home who have been working diligently during this challenging time. The PSAs will run through the week of July 20.
Print advertising and public relations in the U.S., Europe, China, Korea and India are also helping to spread the good news. A “complete protein” is a source of protein that contains each of the nine essential amino acids in adequate amounts for those who are over 5 years of age. A serving of pistachios has as much protein as an egg. And like eggs, meat, fish and dairy, pistachios are a complete protein.
Full-page ads featuring APG’s complete protein message are appearing in health, fitness and lifestyle publications in the U.S., Europe, China and India.

Here’s a sampling of the global publications that APG ads will be appear in.

 

APG kicked off their complete protein promotion with a segment featuring pistachios on The Dr. Oz Show, May 11. The Dr. Oz Show averaged over 1.63 million viewers during the coronavirus shelter in place.

To date, over 1,000 publications have published our news release, which includes a video of our nutrition expert Dr. Mike Roussell discussing the benefits of complete protein in pistachios. APG’s message has been viewed over 108 million times in the U.S.

Here is a sample of the articles that have been published.

Visit our global website, AmericanPistachios.org, to see our nutrition experts promotion of these findings in the U.S., Europe, China, South Korea and India.

China

APG is teaming up with active lifestyle and fitness influencers in China with the goal of using their influential voices to persuade their thousands of active, health-conscious followers about the complete protein health and fitness benefits of American pistachios.

To date, more 3.3 million consumers have been reached with our complete protein message via Weibo, China’s social media platform.

APG is partnering with one of Germany’s popular television celebrities, Dr. Johannes Wimmer, to help spread APG’s complete protein message. Short videos featuring Dr. Johannes explaining the complete-protein benefits of pistachios will be posted on his and APG’s Facebook and Instagram channels throughout May.

APG is working with La Cucina Italiana, a popular food magazine in Italy, for Instagram Pistachios Complete Protein Live Appointments with their nutrition expert in Italy, Sara Cordara. The events will cover pistachios’ complete protein health and fitness benefits, wellness recipes and workout suggestions to stay or get fit.

Nutrition Conference

Nutrition Conference

Dietcom

In France, APG exhibited at the Dietecom Nutrition Conference in Paris, March 9-10. APG’s recent research findings about pistachios being a complete protein source were shared with booth visitors. Over one thousand health professionals attended the conference.

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